Dodge Becomes Marathon Sponsor

Dodge recently became the sponsor of 2010 / 2011 'Rock n Roll Marathon' Events across the country:

• 2010 title sponsor of Dodge Rock ‘n’ Roll Virginia Beach Half Marathon Presented by SunTrust
• 2010 ‘Official Automotive Partner’ and ‘Official Vehicle’ for Philadelphia, Denver and Los Angeles Rock ‘n’ Roll Marathons series events
• 2011 title sponsor of Dodge Rock ‘n’ Roll Marathon events in San Diego, Seattle, Virginia Beach, San Jose and Los Angeles
• ‘Official Automotive Partner’ and ‘Official Vehicle’ of 2011 Rock ‘n’ Roll Marathons
• Dodge will reach runners with an integrated marketing and social media campaign, as well as interactive mobile experience

“Running is a fun, energetic and healthy sport that reflects many of our own brand values,” said Ralph Gilles, President and CEO, Dodge Brand, Chrysler Group LLC. “This sponsorship gives Dodge an opportunity to connect with our customers one-on-one, not only as a sponsor, but as a participant. Many of our Dodge team members, including myself, are training for the Dodge Rock ‘n’ Roll Virginia Beach Half Marathon. These runners are living their lives to the fullest, and we’re amped to be part of their experience.”

Read entire article here.