Jeep Wrangler Wins Edmunds' Award

The Jeep Wrangler has been honored with the Edmunds' Inside Line 2010 Readers' Most Wanted Award:

• Jeep(R) Wrangler wins “Instant Classic Under $30,000” category


• Recognition follows Four Wheeler magazine editors naming Jeep Wrangler “Best and Most Significant 4x4 Vehicle of the Decade,” and “Best New Car for Off-Roaders” award from Cars.com


• Wrangler provides legendary Jeep capability, interior space and comfort, and unique open-air fun

“This prestigious award from the readers of Edmunds’ Inside Line reinforces the fact that consumers love the Jeep Wrangler,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “Wrangler continues to bring a smile to our customers’ faces, offering a unique blend of benchmark capability and pure open-air fun and adventure that only Jeep can provide.”

Jeep Wrangler offers a combination of benchmark capability, numerous safety and convenience features, interior space, versatility and comfort, on-road refinement and open-air fun as the only true 4x4 convertible.

Read entire article here.

Visit Cowboy Dodge for more information on the award-winning Jeep Wrangler!

The 2011 Jeep Grand Cherokee Heads to Dealerships

Contact Cowboy Dodge to find out when the 2011 Jeep Grand Cherokee will arive!

Cowboy Dodge Wants to Service Your Dodge, Chrysler, Jeep Vehicle

Cowboy Dodge wants to service your Dodge, Chrysler or Jeep vehicle! At Cowboy Dodge's Service Department, we strive for exceptional service and customer satisfaction by staffing certified technicians who are eager to assist you with your automotive needs. Simply fill out the online service request form and one of our friendly staff members will get back to you to confirm your appointment time.

Every member of the service staff is highly trained and experienced with Chrysler, Dodge and Jeep vehicles, so you can be assured that your vehicle is safely within the hands of professionals. If you have further questions, give our service department a call at 888.621.1929. We hope we can be of assistance!

MotorTrend First Drive of 2011 Jeep Grand Cherokee

As dealerships prepare for the arrival of the newly-designed 2011 Jeep Grand Cherokee, MotorTrend has done a "First Drive" review of the vehicle:

On-road, the '11 Jeep Grand Cherokee is more refined and more efficient, and doesn't give up anything for its slightly larger size. Off-road at Moab, it hard to imagine how it could get any better. The Grand Cherokee still can go wherever the Wrangler lightly treads, and its slick new Terrain-Select gives the Jeep faithful a useful new gadget. Pressure relieved.

More importantly, the new Pentastar makes a healthy 290 horsepower and 260 pound-feet, making it easier for power-conscious Jeep buyers to avoid the thirstier Hemi V-8. The Grand Cherokee's three trim levels don't betray the engine under the hood: a "base" Laredo looks the same with either powerplant. Same with the mid-level Limited and the luxo-trim Overland.

And thanks largely to the high-pressure die-cast aluminum block, the new DOHC Pentastar V-6 is about 70 pounds lighter than the 3.7. The Pentastar also features variable-valve timing. Jeep has increased the Grand Cherokee's fuel tank capacity to 24.6 gallons, for a 500-mile range.

Read entire article here.

Visit Cowboy Chrysler Dodge Jeep in Cheyenne for more information on the 2011 Jeep Grand Cherokee.

Chrysler Group LLC Introduces Vehicle Smartphone Apps

Chrysler Group LLC is introducing another first in vehicle information-- Smartphone applications. Starting with the 2011 vehicle year, several vehicles will offer information from the vehicle guide and more, easily at consumers' fingertips:

New Chrysler, Dodge, Fiat, Jeep and Ram Truck smartphone vehicle-information apps will complement existing user guides and DVDs that are currently provided with each vehicle. Each vehicle-information app will allow the consumer to browse functional categories and view detailed topics of interest relative to their specific vehicle.

Key feature categories include product information, vehicle operating instructions, vehicle maintenance schedules, service contract details, warning lights and controls, warranty information and customer assistance. Other features and benefits include links to Mopar parts and accessories, product brand gear and merchandise and social media sites. The app will also contain high-resolution product information images and videos.

The vehicle-information app for the all-new 2011 Jeep(R) Grand Cherokee will be available for download on to personal smartphones. The vehicle-information app, developed by Michigan-based Tweddle Group, is designed to support vehicles in the U.S. market. The app will first be available for iPhone and later for BlackBerry and Android devices on major mobile carriers.

The application, which is free to the consumer, will eventually phase into future Chrysler, Dodge, Fiat, Jeep and Ram Truck vehicles in the U.S. by the end of this year.

Read entire article here.

Find out more about the 2011 model year Dodge, Chrysler and Jeep vehicles at Cowboy Dodge.

2011 Vehicles Beginning to Arrive

The first of the 2011 vehicles has arrived at Cowboy Dodge, with more on the way! Stop by to see the 2011 Dodge Ram 3500 HD and find out more about the other soon-to-arrive 2011 vehicles.

Ram 1500 Named Top 10 Road Trip Vehicle by kbb.com

The 2010 Dodge Ram 1500 was named as one of 2010's Top 10 Road Trip Vehicles by Kelley Blue Book (kbb.com):

Kelley Blue Book's kbb.com called the Ram 1500, with its coil-over rear suspension "a wise choice for long-haul road trip comfort. The HEMI V8 engine delivers a healthy 390 horsepower along with respectable highway fuel economy of 20 mpg, and the truck's boldly styled sheetmetal might just turn a few heads when you roll into town."

"We understand that truck owners spend a lot of time in their vehicles; whether getting to the jobsite, hauling livestock or towing their boat up to the cabin for the weekend." said Fred Diaz, President and CEO - Ram Truck Brand, Chrysler Group LLC. "That's why we designed the Ram 1500 to be the new truck segment benchmark for comfort and refinement. With the new Ram, we focused on the interior, designing thoughtful features and loads of storage -- the sorts of things that make it a good road trip companion."

Read entire article here.

Prepare for your summer road trip with a new Dodge Ram 1500 from Cowboy Dodge in Cheyenne.

2011 Jeep Grand Cherokee Awarded Top Safety Pick Award

The Jeep Grand Cherokee has been redesigned for 2011! And that redesign has earned the Top Safety Pick honor from the Insurance Institute for Highway Safety (IIHS):

Chrysler Group LLC announced today that the all-new 2011 Jeep(R) Grand Cherokee has received a Top Safety Pick award by the Insurance Institute for Highway Safety (IIHS) – the highest rating the organization bestows.

“The all-new 2011 Jeep Grand Cherokee is the first production vehicle to launch since our alliance with Fiat and a ‘Top Safety Pick’ is a great way to start our 2011 product offensive,” said Scott Kunselman, Senior Vice President – Engineering, Chrysler Group LLC. “IIHS’ recognition of five products underscores Chrysler Group’s engineering capability and leadership in occupant protection.”

Read the entire article here.

Contact Cowboy Chrysler Dodge Jeep for more information on the 2011 Jeep Grand Cherokee.

Stop by to See the Extensive Inventory at Cowboy Dodge

Cowboy Dodge in Cheyenne has a great variety of new Dodge, Chrysler and Jeep vehicles on their lot. The amazing low prices, rebates up to $5000, and discounts up to $6000 make Cowboy Dodge the place to look for your next new or pre-owned vehicle. Visit the Cowboy Dodge website to see a comprehensive inventory listing.

Dodge Becomes Marathon Sponsor

Dodge recently became the sponsor of 2010 / 2011 'Rock n Roll Marathon' Events across the country:

• 2010 title sponsor of Dodge Rock ‘n’ Roll Virginia Beach Half Marathon Presented by SunTrust
• 2010 ‘Official Automotive Partner’ and ‘Official Vehicle’ for Philadelphia, Denver and Los Angeles Rock ‘n’ Roll Marathons series events
• 2011 title sponsor of Dodge Rock ‘n’ Roll Marathon events in San Diego, Seattle, Virginia Beach, San Jose and Los Angeles
• ‘Official Automotive Partner’ and ‘Official Vehicle’ of 2011 Rock ‘n’ Roll Marathons
• Dodge will reach runners with an integrated marketing and social media campaign, as well as interactive mobile experience

“Running is a fun, energetic and healthy sport that reflects many of our own brand values,” said Ralph Gilles, President and CEO, Dodge Brand, Chrysler Group LLC. “This sponsorship gives Dodge an opportunity to connect with our customers one-on-one, not only as a sponsor, but as a participant. Many of our Dodge team members, including myself, are training for the Dodge Rock ‘n’ Roll Virginia Beach Half Marathon. These runners are living their lives to the fullest, and we’re amped to be part of their experience.”

Read entire article here.

Chrysler and Dodge Vehicles Win Pet Safe Awards

The 2010 Chrysler Town & Country and the Dodge Journey have been awarded the Pet Safe Choice Awards:

• Bark Buckle UP's 2010 Pet Safe Choice Award recognizes the 2010 Chrysler Town & Country and the 2010 Dodge Journey as one of the 10-best vehicles to accommodate and secure pets


• Chrysler Town & Country is the best vehicle to transport people and pets with more than 65 minivan-first features, including Stow `n Go® seating and storage system, rearview conversation mirror, Parkview™ rear back-up camera and Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) advance safety systems


• With unmatched cargo flexibility for all your pet's needs, the 2010 Dodge Journey features spacious storage bins, including the Flip 'n Stow™ front-passenger seat concealed storage bin, Chill Zone™ glove box cooler and second-row dual in-floor storage bins with washable and removable liners

Read entire article here.

Learn more about both vehicles at Cowboy Dodge.

Video Review of 2010 Dodge Grand Caravan SXT

This is very informative video overview of the 2010 Dodge Grand Caravan SXT:

2010 Dodge Grand Caravan SXT

Learn more about the Dodge Grand Caravan at Cowboy Dodge.

Dodge Vehicles Receive AutoPacific Vehicle Satisfaction Awards

Dodge was recently honored with AutoPacific Vehicle Satisfaction Awards for the 2010 Dodge Ram Heavy Duty trucks and 2010 Dodge Nitro. The Ram Heavy Duty was named as top heavy duty pickup and the Nitro was named as top mid-size sport utility:

AutoPacific today announced its 14th annual Vehicle Satisfaction Awards (VSA), naming the all-new 2010 Ram Heavy Duty its top Heavy Duty Pickup and the Dodge Nitro its top Mid-Size Sport Utility.

"The all-new Ram Heavy Duty pickups have earned the industry's top awards, driven in large parts by the quality and refinements brought forward from the Ram 1500," said Doug Betts, Senior Vice President - Quality, Chrysler Group LLC. "It's clear that Ram Trucks have become the new benchmarks for the segment.

"We're also proud of Nitro and the Dodge Brand," added Betts. "With customer-oriented packages focused on performance, features and style, Dodge Nitro is a stand-out value in the midsize SUV segment."

Read entire article here.

Stop by Cowboy Dodge for information on the award-winning Ram Heavy Duty truck or Nitro.

Dodge Introduces Hero and Crew Models of Grand Caravan

Dodge recently introduced two new models of the 2010 Dodge Grand Caravan. The Hero and Crew models offer a variety of features aimed at particular buyers. Here is more information on the two models:

All-new Hero and Crew Models Deliver More Performance and Expressive Styling to the 2010 Dodge Grand Caravan Lineup

The Dodge Grand Caravan — the original family room on wheels with more than 26 years of unsurpassed leadership and more than 12 million vehicles sold — offers customers two new performance-focused and tech-savvy minivan models, packaged with even more features that are designed to add value and meet the different lifestyle needs of every family.

For the young family seeking convenience, utility and affordability, the all-new 2010 Dodge Grand Caravan Hero features a powerful 3.8-liter V-6 engine with 197 horsepower (147 kW) and a six-speed Auto Stick transmission. Based on the Dodge Grand Caravan SE model, the new Hero model adds more standard equipment, including the minivan-first Stow `N Go® seating-and-storage system, 16-inch aluminum wheels, Electronic Stability Control (ESC), power-adjustable heated mirrors, side-curtain air bags, tri-zone climate control, sunscreen glass, power second- and third-row vents, roof rack, Satin Silver center bezel, leather-wrapped steering wheel and shifter knob, steering-wheel-mounted audio controls, six-speaker sound and SIRIUS Satellite Radio. Entertainment Group I, which features a 9-inch overhead DVD screen, Media Center™ 430 touch-screen radio with 30-gigabyte hard drive and Parkview® rear back-up camera, also is available.

With more power, 17 city / 25 highway miles per gallon (mpg) fuel economy label and a vast array of technology features, the all-new 2010 Dodge Grand Caravan Crew model targets customers looking for next-level performance, technology, style and value. The Dodge Grand Caravan Crew model includes a 251 horsepower (189 kW) aluminum 4.0-liter engine, six-speed Auto Stick transmission, 17-inch aluminum wheels, minivan-first power-sliding doors and power liftgate, segment-exclusive Stow `N Go seating and storage system, Media Center 430 touch-screen radio with 30-gigabyte hard drive and Parkview™ rear back-up camera, iPod® Control, auto-dimming rearview mirror, SIRIUS Satellite Radio, leather-wrapped steering wheel and shift knob, steering-wheel mounted audio controls, power-adjustable pedals, chrome crosshair grille and exterior accents, and fog lamps. Uconnect™ Phone with voice commands and the innovative Entertainment Group II, with segment-exclusive second- and third-row 9-inch DVD screens also are available.

Read entire article here.

Find out how to order your 2010 Dodge Grand Caravan Hero or Crew model from Cowboy Dodge.

Behind the Scenes at Dodge Ram Heavy Duty Commercial

This is a great behind-the-scenes video from the recent 2010 Dodge Ram Heavy Duty commercial taping:

Stop by Cowboy Dodge to see the full line of Dodge Ram Heavy Duty trucks.

Enter to Win a Dodge Challenger R/T

Enter to win a 2009 Dodge Challenger R/T in the "Challenger Chase to Win" Sweepstakes presented by Dodge.

Dodge race fans now have the chance to win a one-of-kind Dodge Challenger R/T in the brand's "Challenger Chase To Win" sweepstakes. At the end of this year's NASCAR racing season, one lucky fan will drive away with a custom Challenger R/T to commemorate the Challenger's debut in the 2010 NASCAR Nationwide Series. With a retail value of close to $40,000, the Grand Prize 2009 Dodge Challenger R/T is finished in a black-and-orange color graphic scheme that resembles Penske Racing driver Justin Allgaier's No. 12 Verizon Wireless Dodge which he will race in the NASCAR Nationwide Series beginning on July 2, 2010 at Daytona International Speedway.

Contestants are invited to enter the "Challenger Chase to Win" sweepstakes online at www.dodgemotorsports.com or in person by visiting the Dodge Motorsports display areas at various 2010 NASCAR events around the country including:

Talladega Superspeedway, Talladega, Ala.: 4/23-4/25
Daytona International Speedway, Daytona, Fla.: 7/1-7/3
Richmond International Raceway, Richmond, Va.: 9/10- 9/11
Kansas Speedway, Kansas City, Kan.: 10/1-10/3
Talladega Superspeedway, Talladega, Ala.: 10/29-10/31
Phoenix International Raceway, Avondale, Ariz.: 11/12-11/14

Read entire article here.

Find out more about the Dodge Challenger by visiting Cowboy Dodge.

Ram Truck Kentucky Derby Commercial Video

As we mentioned previously, the Dodge Ram truck was named the official truck of the Kentucky Derby. Here is a commercial highlighting this accomplishment:

For more information on Dodge Ram Trucks, contact Cowboy Dodge in Cheyenne.

Ram Truck Named Official Truck of Kentucky Derby

Thoroughbred horses meet horsepower as the Ram Truck Brand makes a grand entrance on the track and in the winner's circle for the 136th Kentucky Derby at Churchill Downs. From the Ram Truck logo placement on jockeys' pant legs to work trucks in and around the track, the Ram Truck Brand and Ram trucks will be proudly on display as part of a new sponsorship with the Kentucky Derby and Churchill Downs. Ram trucks wrapped in customized graphics inspired by the unique designs of jockey silks will be positioned throughout Churchill Downs. As part of the overall integration of the Ram Truck Brand with Churchill Downs, the Ram Truck Jobsite Tour trailer will be located near the track so that attendees will be able to engage in the full brand experience.

"The Ram Truck Brand is honored to be a part of the 136th Kentucky Derby at Churchill Downs as well as the history and tradition associated with this annual event," said Fred Diaz, President and CEO - Ram Truck Brand, Chrysler Group LLC. "Ram Trucks not only carry people, they tow and deliver precious cargo such as these beautiful, million dollar athletes that grace the race track." The sponsorship is part of the launch of the 2010 Ram Heavy Duty and includes broadcast media placement that will also air during the Kentucky Derby as well as the 155th Preakness on May 15 and the 2010 Belmont Stakes on June 5. Digital media placement includes direct links to the Ram Truck Brand website on KentuckyDerby.com and ChurchillDowns.com. As part of the sponsorship, the Ram Truck Brand will be part of the winner's circle as the winner of the Super Hi-5-wager will be awarded with a new Ram truck. "Churchill Downs is excited to see the Ram Truck Brand become Official Truck of Churchill Downs and Official Partner of the 136th Kentucky Derby in such a robust and comprehensive way," said Kristin L. Warfield, Sr. Director, Partnership Development & Activation, Churchill Downs Incorporated. "Both the Kentucky Derby and the Ram Truck Brand are time-tested, embody the American spirit have a long history of delivering exceptional customer experiences."

Read entire article here.

Learn more about quality Dodge Ram Trucks at Cowboy Dodge.

Plum Crazy Purple Challengers are Back at Cowboy Dodge

Plum Crazy purple is back, and Cowboy Dodge has it! The 2010 Dodge Challenger R/T Coupe in Plum Crazy has arrived, and there is a Challenger SRT-8 in Plum Crazy on the way! Stop by Cowboy Dodge to see the Challenger in this popular new color!

Video Review of 2010 Dodge Ram Power Wagon

Edmunds.com recently did a video road test review of the 2010 Dodge Ram 2500 Power Wagon:

Contact Cowboy Dodge for more information on the entire line of powerful Dodge Ram trucks.

Ram Trucks Involved in Launch of Letters for Lyrics

Dodge Ram Trucks has joined with the Zac Brown Band to promote a new program called "Letters for Lyrics". The following details are from Dodge's RamZone blog:

If you tuned in to catch the 36th annual Academy of Country Music Awards last night, you may have caught the 30-second “Letters for Lyrics” spot announcing Zac Brown Band’s most recent plan to give back to the troops. Sponsored by Ram Trucks, Letters for Lyrics aims to deliver one million letters to U.S. soldiers stationed abroad to remind them that although they may be out of sight, they certainly aren’t out of mind. “Performing with the USO for the men and women in uniform has been a great experience for us,” said Zac Brown. “We wanted to find a bigger way to thank them, a way to mobilize people nationwide to show their support for these incredible individuals. Ram Truck Brand was the perfect partner to realize this dream; not only do they share our commitment to recognize the troops’ service and sacrifice, but they are determined to ensure this program helps to send a little piece of home to our service members abroad.”

“We believe that ‘Letters for Lyrics’ will spark the public’s interest in contributing to our troops abroad and to their families here at home,” explained Ram Trucks CEO Fred Diaz. “This goodwill gesture embodies one of the main pillars in the Ram Truck Brand’s DNA and demonstrates our continued support for the nation’s men and women in the military.” The ‘Letters for Lyrics’ program officially begins May 10th. Simply visit your local Ram dealership to pen and mail a letter to our troops. Each person who submits a letter will receive a complimentary copy of “Breaking Southern Ground,” a special compilation album featuring music from Zac Brown Band, Sonia Leigh, Nic Cowan and Levi Lowrey

In addition to Letters for Lyrics, Ram Trucks has also teamed up with ZBB to provide exclusive behind-the-scenes footage from their USO tour and a free download of ZBB’s newest single, “Free.” Accessible only at RamTrucks.com, “Free” is only available to the first 100,000 fans and for every song downloaded, Ram Trucks will make a donation to a designated charity on behalf of the Zac Brown Band.

For more information on Dodge Ram Trucks, contact Cowboy Dodge.

First Drive Review of 2010 Dodge Ram Heavy Duty

Pickuptrucks.com did a First Drive Review of the 2010 Dodge Ram Heavy Duty which is an interesting read:

For 2010, Dodge Ram Heavy Duty trucks are reaping the rewards of a conservative product strategy while looking aggressively overhauled because of their new exteriors and interiors. By not having to upgrade to a new diesel engine or chassis, Dodge engineers were free to focus on tuning up suspension components based on three years of real-world testing and feedback. In short, the Ram’s shortcomings have been remedied and its strengths have become stronger. Longtime Dodge Heavy Duty buyers, particularly Cummins diesel owners, are going to be thrilled with the 2010 model.

Read the entire article here.

Stop by Cowboy Dodge to find out more about the 2010 Dodge Heavy Duty trucks.

Dodge Challenger Long Term Motor Trend Review

Motor Trend Magazine recently did an update on their Long Term review of the 2009 Dodge Challenger R/T. After 7 months of use, it sounds like the Motor Trend driver is loving the Challenger:

"Our Challenger gets almost as many thumbs-up and smiles as our GT-R does wherever she trots," notes assistant Web producer Nate Martinez. "A few of my uncles couldn't stop staring at it, while at the same time relating to me their stories of the original model. The R/T Classic looks spot-on. The polished wheels are the best looking of the available lineup and complement R/T's simple bodylines well."

With the interior, Martinez continued to be impressed. "Its extra-wide front seats were hard to get situated in, yet were amply comfortable. Dodge's audio/nav system is one of the easiest to figure out. It's also crisp and loud. I couldn't help but blast classic rock with the windows down and my arm resting on the windowsill. It's just that kind of ride.

Read entire article here.

Cowboy Dodge has the perfect Dodge Challenger for you!

Chrysler Celebrates Ram Award in a Big Way

Chrysler is showing pride in their 2010 Dodge Ram Heavy Duty truck in a big way. They placed a 140' and 120' wide building wrap on their Auburn Hills, Michigan headquarters for all to see that the 2010 Dodge Ram was named Motor Trend Truck of the Year.

“We are proud of the numerous awards given to the 2010 Ram Heavy Duty, especially the Motor Trend ‘Truck of the Year’ award,” said Fred Diaz, President and CEO of the Ram Truck Brand. “The purpose of the wrap is to share our pride in the Ram Heavy Duty as well as the Ram 1500 with our employees that work hard each day to support this company as well as the communities that surround Chrysler Group. This display will be seen by approximately 200,000 drivers and passengers along the Interstate-75 in Auburn Hills, Michigan each day.”

Read entire article here.

Contact Cowboy Dodge for information on the award-winning 2010 Dodge Ram truck.

Video Overview of Dodge's UConnect Hands-Free System

This is a great overview of the new Dodge/ Chrysler UConnect Hands-Free Infotainment System. This system combines the latest in information and entertainment technology to help buy drivers stay connected.

Stop by Cowboy Dodge to learn more about the UConnect System.

2010 Dodge Ram Named Tow Vehicle of the Year

The 2010 Dodge Ram 1500 was named the "Tow Vehicle of the Year" by Trailer Boats Magazine:

“This year the editors focused on light-duty pickups,” explained Jim Hendricks, publisher and editorial director of Trailer Boats magazine. “This class has experienced dramatic improvements in features and ride quality over the past few years, with beefed-up tow ratings approaching those traditionally associated with heavy-duty pickups.” Continued Hendricks, “The Ram 1500 with the 5.7L Hemi not only reflects this trend, but its smooth and powerful performance scored consistently high during our examination. The ride, handling and braking of the Ram 1500 – in both towing and non-towing situations – scored highest among the competitors.

Read the entire article here.

For more information on the 2010 Dodge Ram, contact Cowboy Dodge in Cheyenne.

Animal Radio Honors Dodge Journey and Chrysler Town & Country

Animal Radio recently honored the Chrysler brands by naming two of their vehicles as the top 2 for pet-friendliness. The Dodge Journey and Chrysler Town & Country topped their list.

For five years now, the personalities at Animal Radio® have been ranking autos based on their Fido-friendly qualities and for 2010, the top two spots go to Chrysler Group brand vehicles. Thanks to their innovative safety features, Animal Radio awarded first and second place to the Dodge Journey and Chrysler Town and Country (respectively), marking the first time a domestic automaker has snagged first place.

Read the entire article here.

For more information on the 2010 Dodge Journey or Chrysler Town and Country, contact Cowboy Dodge.

Mopar Bucks Available on Select Dodge Challenger Purchases

Expanding the collaboration between two legendary performance brands, Mopar(R) is offering customers $2,000 in "Mopar Bucks," which they may use to buy select performance parts, service contracts and accessories when they purchase a new 2010 Dodge Challenger R/T, R/T Classic or SRT8(R) muscle car.

"Dodge Challenger is one of our most accessorized vehicles," said Pietro Gorlier, President and Chief Executive Officer — Mopar Service, Parts and Customer Care, Chrysler Group LLC. "With this program, Mopar and Dodge are putting $2,000 in our customers' pockets and giving them the chance to accessorize their vehicle. The `Mopar Bucks' program is a great example of how Mopar can add value to our brands and the customer ownership experience."

• Customer may use "Mopar Bucks" to buy Dodge Challenger's new factory-installed Mopar Appearance Packages, which include the unique body-color T/A hood with scoop, body-color rear "Go-Wing" spoiler, strobe-stripe performance graphics, T-shifter handle and more
• Other available Mopar quality-tested Dodge Challenger performance parts include coil-over suspension kits, cat-back dual-exhaust systems and performance shifter kits
• Exclusive Dodge Challenger Customer-care Packages offer 3-year/36,000-mile comprehensive coverage, including lube and oil filter changes, scheduled and recommended maintenance, towing and roadside assistance, car rental allowance and $1,000 trip-interruption coverage
• Offer good through April 30, 2010, for the retail purchase of every brand-new 2010 Dodge Challenger R/T, R/T Classic or SRT8® model

Stop by Cowboy Dodge in Cheyenne to purchase your 2010 Dodge Challenger

2010 Dodge Ram 1500 Wins Another Award

The 2010 Dodge Ram 1500 has won another award! This time they were honored by the New England Motor Press Association with the 2010 Winter Vehicle Award:

The 2010 Ram 1500 continued its winning streak, bringing home yet another award in the highly competitive pickup truck segment, receiving the New England Motor Press Association's (NEMPA) 2010 Winter Vehicle Award — Best-In-Class Pickup for the second year in a row. The 2010 Ram has won more than 20 awards since its introduction.

"The Ram 1500 stood head and shoulders above the competition due to its superb multi-link coil spring suspension," said John Paul, Winter Vehicle Team Coordinator. "Its creative use of interior storage space and the unique segment busting Rambox cargo storage made it an easy choice for Best in Class Pick-up Truck."

In February, more than 50 members of the NEMPA gathered for their annual Winter Vehicle voting day. Vehicles were chosen based on how they met specific needs of New England drivers during winter.

The New England Motor Press Association is unique among regional motor press groups. Its media members represent all six New England states, reaching one of the largest populations in America. These automotive writers and talk show hosts influence consumers who are in the market to buy cars and trucks in order to cope with the region's punishing weather conditions.

Read entire article here.

Visit Cowboy Dodge for more information on the award-winning 2010 Dodge Ram 1500.

Truck Month at Cowboy Dodge

Join us for Truck Month at Cowboy Dodge!

We have a great inventory of 2010 trucks here on the lot. We have 19 Ram 3500’s 13 Ram 2500’s and 21 Ram 1500’s.

The Ram Heavy Duty Truck is Motor Trends “Truck of the Year” 2010 for lots of reasons. They come standard with the powerful Hemi 5.7 V8 gas motor generating 383hp with 400ft-lbs of torque. The 6.7 Cummins Diesel is where it really shines. It is the only diesel on the market that is a true 6 cylinder with a common rail fuel system. It boasts 350hp with 650ft-lbs of torque at an incredible 1,500rpm. Backed up by a 5 year / 100,000 mile warranty. If towing is what you need to do, this truck performs with an available loaded trailer weight of 17,800 lbs and a payload capacity of 5,050lbs. The Ram Heavy Duty will move your toys and trailers with no problem. This year they have even included a integrated trailer brake controller to back up the Cummins exclusive Exhaust Brake, giving you absolute control of your load.

Be sure to ask about the many available features on the Ram Heavy Duty trucks. The Laramie package has it all… heated leather seats as a standard on all trucks now, but do they have a heated steering wheel or fan-cooled seats? How about a remote start on the diesels to help take the bit out of those cold mornings? They all come standard with Sirius Satellite radio to keep you entertained on those long hauls through bad radio reception. The entertainment package includes a touch-screen that acts a DVD player when the truck is in park. It also has a 30GB hard drive that will store pictures and music that can even be put into playlists. They all are BLUETOOTH capable to make sure all your business calls don’t effect your driving. For the passengers they now get floor heat vents to warm cold feet and rear heated seats. DVD screen can either come in the headrest or fold-down from the ceiling, pair that with the reclining rear seats in the mega-cab and there is no need to stay in an expensive hotel.

March also starts the Jeep “Adrenaline Rush” sales event. Now even though we are still getting snow storms here on the front range, spring is right around the corner, and spring is the time to enjoy all that a Jeep provides. There is some much to say about Jeep: the best way to sum it up is “It is a Jeep Thing.” We do have Wranglers here on the lot; both the 4-door and the classic 2-door. We even have the Rubicon with is disconnecting sway bar and lockable front and rear axels. The Jeep will take you straight from the showroom to the top of your local trail. Lets not forget about the Grand Cherokees with an available Hemi 5.7 V8 that uses the Multiple Displacement System made famous by the Chrysler 300 a few years back. This is the fuel saving technology that shuts down 4 of the 8 cylinders when cruising, but that V8 power is there ready whenever you need it. The Jeep Liberty and Commander are great family SUVs that are still “Trail Rated” for when it is time to teach the kids about life without electricity. The Commander even has 3rd row seating capabilities. For those who want to get into the Jeep world but are looking for something a little smaller than the Commander or Grand Cherokee, Jeep has two answers for YOU! The Patriot and the Compass; you really have to drive these to realize just how fun they are!

2010 Dodge Caliber Features Lifestyle Models

The 2010 Dodge Caliber has some exciting new models, perfect for any buyer. These new lifestyle-oriented models include the Express, Mainstreet, Heat, Uptown and Rush. Each includes features geared toward a specific type of buyer:

For customers looking for efficiency and value, the new 2010 Dodge Caliber Express delivers with standard Uconnect Phone, iPod Control, auto-dimming rear-view mirror, SIRIUS Satellite Radio, power windows, mirrors and locks, 115-volt power outlet, cruise control, remote keyless entry, tonneau cover, air conditioning, four-wheel Anti-lock Brake System (ABS) and 2.0-liter 16-valve World Engine with fuel-efficient five-speed manual transmission capable of 31 mpg on the highway. MSRP for the 2010 Dodge Caliber Express is $17,510 (including $630 destination).

The new Dodge Caliber Mainstreet offers the features of the Dodge Caliber Express with added capability and style featuring standard 17-inch aluminum wheels, chromed crosshair grille, body-color door handles, fog lamps, folding front-passenger seat, 60/40 split-folding and reclining rear seat, touring suspension, tachometer and 2.0-liter 16-valve World Engine with second-generation Continuously-variable Transmission (CVT2). MSRP for the 2010 Dodge Caliber Mainstreet is $18,890 (including $630 destination).

For customers looking for capability combined with added technology and refinement, the new Dodge Caliber Uptown adds automatic climate control, five-passenger leather seating, power driver's seat and four-wheel Anti-lock disc Brakes (ABS) to the Caliber Mainstreet. The Premium Sound Group kicks-up the tunes with the MusicGate Power™ nine-speaker Boston Acoustics system, steering-wheel mounted audio controls and two articulating liftgate speakers. MSRP for the 2010 Dodge Caliber Mainstreet is $20,625 (including $630 destination).

Compact car buyers looking for a sportier ride have two options from which to choose. The all-new Dodge Caliber Heat model takes the Caliber Mainstreet model and adds a sport-tuned suspension, 18-inch polished-aluminum wheels, four-wheel Anti-lock disc Brakes (ABS), performance steering, color-keyed instrument panel and seats, B- and C-pillar blackout accents and five-speed manual transmission. MSRP for the 2010 Dodge Caliber Heat is $18,625 (including $630 destination).

And for more power, Dodge Caliber Rush includes a unique five-speed manual transmission mated to a larger 2.4-liter World Engine with 172 horsepower (128 kW) and 165 ft.-lb. (224 N•m) of torque. Equipment differences from the Caliber Heat include 18-inch chrome-clad wheels, SRT-designed spoiler, automatic climate control, Premium Sound Group, Media Center 430 radio with touchscreen and 30-gigabyte hard drive. A CVT2 with Auto Stick is optional. MSRP for the 2010 Dodge Caliber Rush is $20,625 (including $630 destination).
The all-new Dodge Caliber lineup will arrive at Dodge dealerships nationwide in the first-quarter of 2010.

For more information on the 2010 Dodge Caliber, contact Cowboy Dodge.

Automobile Magazine Review of 2010 Dodge Ram 3500

Automobile Magazine recently gave a great review of the Dodge Ram HD 3500:

As far as big rigs go--what a truck. I had this for an extended stint and thoroughly enjoyed it. It’s comfortable, smooth to control and powerful in every aspect of its being.

Let’s start on the inside. This is very well-put together with nice materials and a handsome appearance. It almost feels like a luxury truck. The controls are intuitive, and you get a spectacular view of the road.

Driving is a hoot. There is something intrinsically fun about rolling around in a big truck, and the Ram 3500 HD lives up to its initials--it’s trucking in high definition. With plenty of vacation days to burn, I did some of the manly things you should do in a Ram, and this truck handled it all no problem. I drove in the snow. I drove through unpaved roads in the middle of nowhere. I went to Home Depot. It was good times in the Ram.

But despite the dual wheels on both sides and wide appearance in back, this truck doesn’t drive that big. Once you get used to maintaining lane position with the extra girth, it’s a great cruiser on the expressways where you can see what’s going on far ahead of you. Plus the flared fenders in back and bold grille really say Ram. I think it’s more imposing than the Ford and Chevrolet heavy-duty trucks. It has almost a surreal the presence to it.

Read entire review here.

Contact Cowboy Dodge for more information on the 2010 Dodge Heavy Duty Trucks.

Dodge Ram Wins Motorweek Drivers' Choice

For the second year in a row, the Dodge Ram Pickup line has been named Best Pickup Truck by Motorweek Drivers' Choice. Here is what they had to say:

Our choice for Best Pickup Truck is also a repeat winner, from the Chrysler Group, the full-size Ram pickup. Last year, when it was known as the Dodge Ram, the emphasis was on the light duty, personal use Ram 1500. This year they add real workhorses – the Ram Heavy Duty 2500 and 3500. Complete with carry-hearty leaf springs, these Goliaths have their blood pumped by either a 5.7-liter Hemi V8 or a Cummins 6.7-liter Turbodiesel 6 that puts out a staggering 650 pound-feet of torque. Towing capacity is over 17,000 pounds. Electronic locking diffs, Bilstein shocks and a 12,000-pound winch are also available. And like the Ram 1500, the Heavy Duty line gets a redesigned interior with loads of refinement and amenities. Touting updated big-rig styling and now a true Crew Cab model, the HD Ram pickups are all you'll ever need to get the job done.

Article from Motorweek.

Find out more about the Dodge Ram from Cowboy Dodge in Cheyenne.

New Stripe Option for Dodge Challenger

The Dodge Challenger can now be personalized with a red "hood to fender" stripe. This is available on the Challenger R/T model in Brilliant Black or Bright White only. Expect to start seeing this available in April, though orders are now being taken.

Contact Cowboy Dodge for more information on the Dodge Challenger and the many personalization options available.

40 Years of Dodge Challenger

The Dodge Challenger has been a part of the American Muscle Car scene for 40 years. The 2010 Dodge Challenger offers a great variety of options, mixing traditional styling with the latest features:

The 2010 Dodge Challenger R/T and Challenger R/T Classic add even more performance and excitement with the Super Track Pack for the 2010 model years. This handling package includes 20-inch Goodyear Eagle F1 Super Car tires, front and rear Nivomat self-leveling shock-absorbers, a larger rear stabilizer bar, a 3.06 rear-axle ratio, performance brake linings and enthusiast-desired "ESC-off" stability calibration.

Even more exclusive, and true to Challenger's high-performance history are the 2010 Dodge Challenger R/T Classic and SRT8 Detonator Yellow and Plum Crazy editions. The Dodge Challenger R/T Classic in Plum Crazy Pearl Coat is the first limited-edition to offer dual throwback A-line body-side R/T stripes in matte black or new bright white, while the SRT8 editions feature unique SRT-designed appointments and unique SRT performance seats with accented stripe.

Two of the wildest and rarest 2010 Dodge Challenger special editions will soon be available to Dodge fans and collectors to celebrate 40 years of Dodge Challenger performance: the 2010 Dodge Challenger R/T Classic and Challenger SRT8 Furious Fuchsia editions. With Furious Fuchsia Pearl Coat exterior paint and all-new Pearl White leather performance seats, these limited-edition Dodge Challengers deliver the best of modern American muscle-car characteristics — now in one of the most significant hues.

Read a terrific article about the history of the Dodge Challenger here.

For more information about the 2010 Dodge Challenger, contact the experts at Cowboy Dodge.

Chrysler LLC Honored With 2 Pet Friendly Awards

The 2010 Chrysler Town & Country and the 2010 Dodge Journey were both recently honored with Pet Safe Choice Awards. They were included on a list of the 10 best vehicles for accommodating and securing pets. The vehicles were chosen based on a variety of criteria including accommodation of animals and various kennel sizes, ease of pet access within the vehicle, ease of pet entry and exit, pet-friendly interior surfaces and their ease of clean up.

Read more here.

For more information on the 2010 Chrysler Town & Country or 2010 Dodge Journey, visit Cowboy Dodge in Cheyenne.

Chrysler Offers Money Back Guarantee on Minivans

Now is a great time to give a new minivan a try with Chrysler's 60-Day Money Back Guarantee. Trade a vehicle in on a new Chrysler Town & Country or Dodge Grand Caravan. If you aren't happy with the vehicle, return it within 60 days for a refund. Some restrictions apply. Stop by Cowboy Dodge in Cheyenne to discuss the details of this great offer and look at their super selection of Town & Country/ Grand Caravan minivans.

2010 Chrysler Town & Country Wins Detroit News Readers Choice Award

The 2010 Chrysler Town & Country was recently honored with the "Best Family Hauler" award from the Detroit News Readers Choice Awards:

The 2010 Chrysler Town & Country was awarded the Detroit News Readers' Choice "Best Family Hauler." A panel of 100 consumer-minded Detroit News reader-judges — rather than industry professionals — selected the 2010 Chrysler Town & Country as the best family vehicle at the 2010 North American International Auto Show.

• Chrysler Town & Country wins fifth time in annual award's sixth year
• Detroit News reader-judges award reflects consumer sentiment at the 2010 North American International Auto Show
• Five consecutive Readers' Choice awards reinforce Chrysler's leadership in minivan functionality, versatility and design
• Chrysler brand celebrates its 20th year as the segment's foremost luxury minivan
• Chrysler invented the minivan and leads the segment with more than 65 minivan-first features including Stow `n Go® and Swivel `n Go™ seating and storage systems, second- and third-row nine-inch dual-DVD entertainment system, Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) advance safety systems

Read the whole article here.

Stop by Cowboy Dodge to see their selection of Chrysler Town & Country minivans.

Take a Look at the 2010 Dodge Grand Caravan

This video is a great overview of the family-ready, versatile 2010 Dodge Grand Caravan.

Cowboy Dodge has both SE and SXT model Grand Caravans in stock. Stop by to learn more about the next minivan you will want to own.

Dodge Ram is Most Decorated Truck

As the 2010 Dodge Ram has started winning awards, Dodge has reminded us on their blog that the 2009 Dodge Ram was the most decorated truck. This is due to the amazing number of awards the truck won throughout 2009. For a listing of the many honors, visit the Ramzone blog here.

For more information on the 2010 Dodge Ram, contact Cowboy Dodge.

Overview of the Dodge Challenger R/T

This video has a great overview of the 2010 Dodge Challenger R/T. The video is unnarrated and shows the vehicle inside, outside and while driving.

Ready to buy your new Dodge Challenger? Stop by Cowboy Dodge to choose one of the 19 in stock; choose from R/T, SE or the SRT8!

Chrysler Group LLC Recognized at Urban Wheels Awards

• Company receives diversity leadership award citing an historic commitment to diversity and diverse communities-
• Ram Heavy Duty truck honored as a "Finalist" for Urban Truck of the Year, adding to its growing list of awards and distinctions

AUBURN HILLS, Mich., Jan. 12 /PRNewswire/ -- Chrysler Group LLC received major recognition for diversity leadership and product excellence at the 14th Annual Urban Wheels Awards Tuesday evening in Detroit, Mich.

The Company received the Diversity Leadership Award citing its historic commitment to workplace diversity, small and minority-owned business development and to diverse communities, even in challenging times. In addition, the 2010 Ram Heavy Duty truck was honored as a "Finalist" for Urban Truck of the Year, adding to its growing list of awards and distinctions, which includes being named 2010 Truck of the Year by the editors of Motor Trend magazine.

The Urban Wheels Awards is an annual diversity event that is held in conjunction with the North American International Auto Show (NAIAS). This is the only event that celebrates diversity in the automotive industry during the NAIAS. The Urban Wheels Awards brings attention to vehicles, executives, advertising and charitable endeavors that are particularly resonant with the diversity community, as determined by a panel of judges comprising diversity journalists. The annual event is supported by the diversity publication, On Wheels, which has broad exposure in the diversity community.

Read the entire press release here.

Live TV in Your New Dodge Vehicle

From the Dodge Blog:

It’s an age-old quandary: It’s time to hit the road for that family trip, but the playoffs are on. What to do? At long last, now you no longer have to choose between mobility and entertainment.

Last month, Chrysler became the first automaker to offer live mobile television inside its vehicles through FLO TV Auto Entertainment, which allows you to browse up to 20 channels using a wireless remote control; the system’s tiny antenna is practically hidden (unlike most roof-mounted satellites). The Mopar package costs $629 (plus installation) and is offered on new Dodge, Ram, Chrysler, and Jeep vehicles — and can even be installed on some 2009 models.

Contact Cowboy Dodge for more information on the FLO TV- equipped Dodge vehicles.

Chrysler Brand Contributes to Haiti Relief Efforts

From a Chrysler Press Release:

• Chrysler brand President and CEO donates personal Chrysler 300C to raise money for Haiti
• CEO's Chrysler 300C to be signed by Golden Globe attendees and auctioned for relief efforts for Haiti, expected to raise approximately 1 million dollars
• Chrysler and Stars for a Cause partner to donate six eco-friendly accessorized vehicles to celebrity charities for auction
• Nominee, Meryl Streep, presenters, Christina Aguilera, Leonardo DiCaprio, Tom Hanks, Felicity Huffman and actor Colin Firth to arrive in their select Chrysler 300 eco style limited edition vehicle, which will be donated and auctioned to charity of their choice
• Chrysler is the exclusive automotive sponsor for the second-half of "The 67th Annual Golden Globe Awards"

Beverly Hills, Calif., Jan 17, 2010 - Nominees, presenters and performers arriving to"The 67th Annual Golden Globe Awards" will have an opportunity to help raise money for Haitian relief efforts with a simple signature. Positioned at the entrance of the Beverly Hilton Hotel is President and Chief Executive Officer for the Chrysler Brand, Chrysler Group LLC, Olivier Francois' personal car, a Chrysler 300C. Francois donated his vehicle so that attendees to the ceremony could place their signature upon the sedan which could then be donated for auction to specifically raise money for Haiti relief efforts.

"Looking at the devastation this catastrophe has caused to an already impoverished country,there is no doubt that we have a social responsibility to assist in any way that we can. This will not be the only funding we will provide to this country on behalf of the Chrysler Brand and Chrysler Group LLC, there is more to come."said Olivier Francois, President and Chief Executive Office — Chrysler Brand, Chrysler Group LLC. "We are pleased to join hands with Hollywood to offer this gesture as part of the relief efforts toward Haiti. And, to my colleague, Dodge Brand President and Chief Executive Officer, who is of Haitian-descent, and to all Haitian-Americans with family in Haiti, our thoughts are with you."

The Chrysler 300C that will be donated for auction is expected to raise approximately 1 million dollars.

Making a Dodge Challenger

This behind-the-scenes video from the Brampton Assembly Plant shows the Making of a Dodge Challenger:

For more information on the Dodge Challenger, contact Cowboy Dodge!

2010 Dodge Dakota Offers Many Best In-Class Features

If you are looking for a mid-size truck, the 2010 Dodge Dakota is a great option. The Dakota offers a variety of Best In-Class features, such as:

Best-in-class maximum payload capacity (Haul one over on other midsize trucks with up to 1,810 lbs of impressive payload.)

Best-in-class Extended Cab Interior Room (Load up passengers and gear in Dakota's large extended cab, boasting the best in class interior room at 30 cubic feet of space.)

Best-in-class horsepower and torque (Opt for more power with the 4.7-liter V8 engine, pulling in 302 horsepower and 329 lb-ft torque. )

Best-in-class maximum towing capacity (Hook it up and get on with the fun; Dakota tows up to 7,200 lbs when properly equipped.)

(information provided by Dodge.com)

Buy a new Dodge Dakota now and you might qualify for the New Year Deal of $2500 cash allowance or a low APR. For more information on the Dodge Dakota and current Dodge specials, contact Cowboy Dodge.

Time For a Great Deal on a New Dodge Vehicle

It is a great time for a new Dodge vehicle! Many vehicles are offering Customer Cash of up to $3000 or low APR financing for 60 months. For more information on these specials, contact Cowboy Dodge in Cheyenne.

2010 Dodge Charger Sedans at Cowboy Dodge

Cowboy Dodge has a terrific assortment of 2010 Dodge Chargers on their lot. The stock includes both R/T and SXT models.

The Charger R/Ts in stock have the 5.7L V-8 cyl engine and 5 speed automatic. One is AWD. The color choices on the lot include Brilliant Black Crystal Pearl, Deep Water Blue Pearl, and White Gold Pearl.

The Charger SXTs in stock have the 3.5L V-6 cyl engine and 4 speed automatic. One is AWD. The color choices on the lot include Bright Silver Metallic, Deep Water Blue Pearl, and Stone White.