Ram Trucks Involved in Launch of Letters for Lyrics

Dodge Ram Trucks has joined with the Zac Brown Band to promote a new program called "Letters for Lyrics". The following details are from Dodge's RamZone blog:

If you tuned in to catch the 36th annual Academy of Country Music Awards last night, you may have caught the 30-second “Letters for Lyrics” spot announcing Zac Brown Band’s most recent plan to give back to the troops. Sponsored by Ram Trucks, Letters for Lyrics aims to deliver one million letters to U.S. soldiers stationed abroad to remind them that although they may be out of sight, they certainly aren’t out of mind. “Performing with the USO for the men and women in uniform has been a great experience for us,” said Zac Brown. “We wanted to find a bigger way to thank them, a way to mobilize people nationwide to show their support for these incredible individuals. Ram Truck Brand was the perfect partner to realize this dream; not only do they share our commitment to recognize the troops’ service and sacrifice, but they are determined to ensure this program helps to send a little piece of home to our service members abroad.”

“We believe that ‘Letters for Lyrics’ will spark the public’s interest in contributing to our troops abroad and to their families here at home,” explained Ram Trucks CEO Fred Diaz. “This goodwill gesture embodies one of the main pillars in the Ram Truck Brand’s DNA and demonstrates our continued support for the nation’s men and women in the military.” The ‘Letters for Lyrics’ program officially begins May 10th. Simply visit your local Ram dealership to pen and mail a letter to our troops. Each person who submits a letter will receive a complimentary copy of “Breaking Southern Ground,” a special compilation album featuring music from Zac Brown Band, Sonia Leigh, Nic Cowan and Levi Lowrey

In addition to Letters for Lyrics, Ram Trucks has also teamed up with ZBB to provide exclusive behind-the-scenes footage from their USO tour and a free download of ZBB’s newest single, “Free.” Accessible only at RamTrucks.com, “Free” is only available to the first 100,000 fans and for every song downloaded, Ram Trucks will make a donation to a designated charity on behalf of the Zac Brown Band.

For more information on Dodge Ram Trucks, contact Cowboy Dodge.